On Hold Messages: 10 Ways We help You

Customers are smart. They’re informed. They want the best value for their money. Loyal customers are getting harder and harder to come by. Usually, they look for the lowest price, or immediate service, or they’ll go somewhere else. Why? Because you and all of your competitors sound like you do exactly the same thing. Why do shoppers think you’re the same? Because you don’t communicate how you’re different.

Are your on hold messages as unique as you are?

So, if your hold message is the same as your competition’s on hold message, how does a prospective customer see the difference between you and your competitors? Answer: they can’t.

Today’s customers want more than most businesses are willing to offer. Are you willing to be different? Think about it: You work hard and spend on advertising to get people to call. You generate leads and when people call, you occasionally have to put them on hold. Thanks to all that work, they are right there on the phone, interested in what you offer. They are sitting on hold. You’ve got just a few minutes with them. You’ve earned a shot at winning their business. What are you going to do with that opportunity? Most businesses have a hold message that just gives hours of operation, location, and stale claims about how much they value the customer. Is that really the best you can do? With our help, you can turn your on hold message into an essential part of your marketing message.