On hold dental messages give you a new way to grow your practice. Like most busy Connecticut dental offices, there are times that your phone calls come in “in bunches” and can often be more than even the most efficient staff can handle. Every patient deserves your team’s full attention, so sometimes phone callers will be asked to wait on hold. We all know that hold happens.
So what do you want your callers to hear when they’re waiting on hold? Remember…they’re the future of your practice. They’re your patients, and potential patients looking for the dentist for their needs. Will they wonder if they’ve been “cut off” while waiting in silence? Or made to listen to the “canned music” that came standard with your phone system? Throughout Connecticut…from Stamford to Newington, to Hartford to Bristol, practices use on hold dental messages to
- tell callers about what makes your practice special
- make hold time less frustrating and more interesting
- educate patients about more of the ways you can help them
On Hold Dental Messages and other Marketing Tools
Traditionally, dental practices rely on “word of mouth” marketing. A well-established dentist gained a few patients each year from patient referrals, and lost a few when they moved from your area. That could mean almost no growth at all.
But in today’s rapidly changing industry, there are new sophisticated dental treatments and products, a more mobile population, and new multi-location “branded” practices springing up in every community, especially along the Route 95 Corridor from Stamford to Bridgeport. So what can you do to succeed?
ADA® marketing research shows that the best way for your practice to grow is from within, helping your patients in new ways. The tremendous growth of Invisalign and Whitening are evidence of how this can work. These two treatments have revitalized so many practices, and charted their course for new growth. But Dentists aren’t salespeople, so how can you tell patients about these attractive services?
- in office signage (point of purchase advertising)
- articles in email newsletters, and
- on hold dental messages
are all marketing tools that efficiently reach the patients who know and trust you, and are most likely to be receptive to your message.
How On hold Dental Messages Work
On hold dental messages should be created with your personality, and your practice in mind, to appeal to your patients. “No one like to be sold, but we all love to buy” is a quote from a well known sales expert. Telephone callers hear on hold dental messages every time they must wait on hold. They short, informative messages that are designed to be interesting to your callers, each about a different oral health topic. When they’re well written, they’re never “salesy” but start conversations about some of the best ways you can help your patients.
Most of your patients don’t know about most of the ways you can help them. But you can change that, with appealing messages that your patients hear when you use on hold dental messages. Learn more in a free consultation. In Connecticut call (203)655-3920. Outside Fairfield County, CT call (800) 860-8896.