Marketing for Accountants is a relatively new idea. Accounting firms used to grow slowly and reliably, often by “word of mouth,” letting their reputation do their talking for them. But in a climate ever-escalating competition, accountants can’t rely on simply getting “their fair share.” Marketing to grow your firm is the answer that has paid off.
Marketing For Accountants means providing information
Today, there are six key trends he saw for marketing for accounting firms nationwide, including increased reliance on websites, review sites, content marketing and free newsletters, and social media. An increasing number of practices, large and small rely on these tools to generate leads as a way to grow their businesses.
Marketing for Accountants has to do more
Marketing is an essential part of business for today’s accounting firm. But success involves more than simply getting noticed. American Marketing Association research shows where most businesses spend their marketing dollars: 94-96% of marketing expenditures are solely to attract a prospect’s attention. Only 4-6% of marketing efforts remain to help the prospective client take “the next step,” deciding to work with you. Actually winning new clients takes more.
Affordable Marketing for Accountants
Accountants aren’t trained salespeople. So here’s a tool that can help them start the conversations that will sway the prospective client: Informer Messages on hold. Informer Messages give you the opportunity to deliver your marketing message to your telephone callers every time they have to wait on “hold.”
Affordable, Informer Marketing Messages can be a small investment that continues to provide evidence of a CPA’s credentials and merits without a sales pitch or pressure, simply by providing valuable information to your telephone callers in the time they now spend waiting on “hold.” That helps win new clients.
But the best growth comes from helping clients in more ways, and more frequently. That’s what The Informer’s “suggestive selling” does best: it educates and reminds clients about all the “other” services they can benefit from such as tax planning, benchmarking, cash flow projections and business valuations. These “Type 2” services not only deepen your connection with your client, they’re lead to increased profitability.
Informer Messages maximize every opportunity to help your client best, when they’re most focused on how you can help. With a well planned script, this marketing tool can help win more clients, and help existing ones in new ways. For a 15-minute Free Consultation call us: (800) 862-8896.