Looking for the best messages on hold for your business? When your business telephone rings, there’s a customer or a potential customer on the line. Everything depends on making the right first impression, and keeping your customer interested in working with you.
Your customer is (literally) calling for help. Maybe you were recommended by a friend. Maybe they Googled you saw something they liked on your website. Did they get your number from direct mail? Or a poster or billboard? It doesn’t matter: they’ve called you.
AT&T Research shows that most business phone calls (actually 69%) are placed on hold, at least for a short time. Think about how calls come into your office. When your customer or prospect has to wait on hold, what happens? Do they stay focused on how you can help them? Or start looking at the next business to call? It depends: do you have the best messages on hold?
Best messages on hold start helping right away
The best messages on hold don’t sell. Why not? Because nobody likes to be “sold.” So they don’t start bragging about your “best in class” features. They don’t start making claims about the lowest price. But they do start building a relationship with your caller. They describe what you do, how you do it, and how you can help your customer best. They talk about the things that are most important to your customer: how you can help solve their problems, or fill their needs. They use wasted hold time to educate your caller, and enhance your company’s reputation.
The best messages on hold start with knowing your business
The best messages on hold aren’t “fill in the blanks” or follow a well-used template. They start with knowing your business and how you help your customers best. They build on the reasons that your customers call you in the first place.
Looking for the best messages on hold?
Start with a free 15-minute Discovery Session, and find out why you should replace your music on hold, or dead silence, and find out how the best on hold message can make a difference right away. For your Free Discovery Session, call (800) 862-8896.