Forrester Research on Tuesday published a report about the latest advertising revolt, like the one on YouTube, that may mean that the age of advertising comes to an end very soon.
Advertising comes to an end
The idea is to shift billions in investments from bad ads that don’t produce results to ones that can form better personal relationships between consumers and brands. The report estimates that advertisers wasted $7.4 billion on poor-quality display ad placement in 2016.
Massive advertising may seem to work for the marketing giants, but now even they have realized that their return on investment is too low. Internet advertising was going to be the answer to their prayers, but this study shows that the “gold rush” of online advertising may be over, and will be replaced with more traditional relationship marketing.
Smart businesses that don’t have billions to spend on advertising have always used every opportunity to start the conversations that lead to better personal relationships with your customers. Like when they pick up the telephone to call you.
What do you do to start more valuable conversations with your customers?
Here’s a link to the article: https://www.mediapost.com/publications/article/300337/the-end-of-advertising.html
Anyone who has spent money on advertising only to get a 1-2% return knows how trying to get “strangers” to buy from you is a low percentage proposition. Investing in deeper, long term relationships has always been the best strategy, even if it’s not a “get rich quick” scheme. Helping your happy customers in new ways, and solving more of their problems is a proven way to increase customer loyalty, word of mouth advertising, and even profitability.
What can you do if advertising comes to an end?
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