We\u2019ve all heard them: messages on hold that are annoying or boring.\u00a0 They try to sell you stuff that you\u2019re not interested in, or simply tell you how important your call is\u2026and make you wait\u2026and wait\u2026on hold.\u00a0 But there\u2019s a better answer.\u00a0 Effective messages start with an effective script.\u00a0 So what is a hold script going to accomplish for you?\u00a0 You can find out here.<\/p>\n

What is a hold script?<\/h2>\n

Your on hold script is the most important part of your on hold messages: they let you put your strategy into action, and make sure that your on hold recording gives your telephone callers information that they want, and that you want them to have.\u00a0 They\u2019re the plan for your marketing message.\u00a0 A goal without a plan is just a wish.<\/p>\n

The first steps in writing a good script is to make a plan.\u00a0 Start by thinking about<\/p>\n

\n
• who are your callers<\/li>\n
• what are most of them calling about<\/li>\n
• what are their \u201cpain points\u201d and desires: their “hot buttons<\/a>“<\/li>\n
• how can you help them best<\/li>\n
• what action would you like them to take<\/li>\n
• what are your goals<\/li>\n<\/ul>\n

  When you include these ideas in your holding script you\u2019ll be on your way to helping your callers, and reaching your goals.<\/p>\n

  Goals<\/h3>\n

  What are your goals?\u00a0 Once you identify them, your script delivers your message to telephone callers who are already interested in how you can help them, how you can solve their problem, or how you can help them with something they really want.\u00a0 Your script and the recording it\u2019s used for gives you a remarkable chance: to deliver the right message to the right people at the right time<\/a>.\u00a0 When they\u2019re focused on you.<\/p>\n

  Unique Opportunity<\/h4>\n

  Your on hold advertising script gives you a unique opportunity.\u00a0 Think about it: you can advertise your products or services in lots of ways\u2026<\/p>\n

  \n
  • on a billboard, but your customers are thinking about the guy who just cut them off<\/li>\n
  • on TV: that\u2019s an expensive way to advertise to people who would prefer to know about who will be kicked off the island, and not about you<\/li>\n
  • Online: when they\u2019re shopping at dozens of your competitors.<\/li>\n
  • or On Hold: when they just want to know that they\u2019ve made the right choice: choosing you<\/u>.<\/li>\n<\/ul>\n

    Got a script<\/h5>\n

    Do you have messages that are already playing?\u00a0 Or a script that you want to record?\u00a0 Great.
    \nWant a \u201csecond opinion\u201d on how it will work, and what you can expect to accomplish?\u00a0 Contact us for a Free Discovery Session, and you\u2019ll discover what your callers will think about your marketing messages.\u00a0\u00a0 Click here to email us,<\/a> or for faster response, call us at (800) 862-8896.<\/strong><\/p>\n

    <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    We\u2019ve all heard them: messages on hold that are annoying or boring.\u00a0 They try to sell you stuff that you\u2019re not interested in, or simply tell you how important your call is\u2026and make you wait\u2026and … Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":100728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-101684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n