Define Purpose Of Your Message on hold
Your message on hold is all about “what you want your caller to do.” So we educate your caller, and then invite them to take a specific action.
To do this effectively, we have to understand who calls you, and why they’re calling. We’ll look at the world through your customers’ eyes. You need to understand what they think, what they know about you, and what they want to know about you. You must know what factors are important to them as they make decisions. If your customer is calling and asking about the price of your products and services, then that tells you something: they think you’re the same as your competition. Is that true?
If you are different and better than your competition, then your strategic message needs to inform your customers that you are different, and your message needs to educate them so that they know how to make an informed decision.
At Informer Messages On Hold, we understand how to identify what your customers care about, and what makes you better and different than your competition. Once we know what makes you unique in your industry, we can define the purpose of the on-hold message.