Where do your customers come from? How did they find you? Was it your TV advertising? Your website? Your direct mail? Email blasts? Ask any business owner and you’ll get the same response: word of mouth.
Word of mouth advertising is free
Word of mouth advertising is free, so that’s great, right? Sure…but what if your business isn’t growing as fast as you’d like it to. What can you do to make it more powerful? To get more customers to talk about you? How do you “pump it up”? That’s the question that stumps everyone.
There’s a way to increase word of mouth
Your customers talk about you when two simple things happen
- They have a good experience with you
- They know enough about you to be able to tell others
Show your customers how much you appreciate them by offering the service, quality and value that will surprise them. Go further than your competition. How? Ask them! Ask them what they like best about you, and do more of it. Ask them what they don’t like about your competition, and make sure you fix it. Ask them what they’d like more of, and supply mountains of it.
Then tell them so they can spread work of mouth
When customers love you, they’re happy to talk about you. So why not educate them about what you do, how you do it, and what makes you different from the competition? The more your customers know about you, the more they have to talk about, and the more you can increase word of mouth.
Messages on hold help build word of mouth
One of your best opportunities to remind your customers about all you offer them is in the time they now waste on “hold.” Hold time is usually boring and frustrating. No one likes having to wait. So why not make it interesting and inspiring? Use Informer Messages on hold to give telephone callers information that they want, and that you want them to have. Give them ideas they can use. Ideas that will help them use your products and service better (and don’t just try to sell more!). Want examples about how using Informer Messages has worked for others and can work for you? Call for a free Word of Mouth Consult today. In Connecticut call 203-655-3920. In New York call 212-355-6980.
And nationwide call 800-862-8896.