Increasing Telephone Sales
Increasing Telephone Sales depends on several different factors, but in a recent article on One Degree Connected.com (http://tinyurl.com/aa5w6tb) about “Four Sales Tips to Increase Your Call Conversions” (or increasing telephone sales) the primary key to increasing telephone sales warns about how not to hurt your chances.
Increasing telephone sales starts with not annoying customers!
The author recognizes that many businesses sabotage their efforts by alienating their best prospects. He specifically mentions how irritating being put on hold can be:
“1) Be aware of how long prospects are put on hold. The longer someone is on hold, the more impatient and irritated they may become. Have you ever been put on hold for longer than 30 seconds? How did you feel about it? Odds are your prospects will feel the same way. So try to limit the amount of hold time. If you absolutely must put callers on hold create a [message on hold] script that will help diffuse the situation.”
We’ve all had the same experience. We need something (or just want it!). We search the internet and find the perfect item. Right up at the top of the webpage is the business’ phone number: we call. And things start to go bad. Even if its simple enough to navigate their automated attendant greeting, there’s the endless time waiting…waiting….waiting…for “the next available representative” to take your call. We wait in silence. Or with weird sounding music. Or “somebody else’s” favorite music. Definitely not our favorite! So can you do?
Increasing Telephone Sales with Informer Messages on hold
Informer Messages on hold take the irritating, frustrating time that caller are forced to wait on hold and turns it into a tool for increasing telephone sales. ODC recommends a message on hold script that will “diffuse” the situation. Informer Messages on hold go further, helping your caller, and increasing telephone sales on every call.
Take the first step toward increasing telephone sales today.
Taking ODC’s advice is easier than you thought. We help you choose the ideas that will make your customers “hold” time more interesting. In a free 15-minute “Discovery Session” we’ll pinpoint specific information that will make the wait seem less annoying, and can even make it more profitable for your business. Interested? Give us a call at (800) 862-8896 today.