July 26, 2010a
Questions are differentiators. Your job is to help you client make the right decision: to choose you to work with. How can you do it? It starts with asking the right questions.
1. How do you make it easier to work with you that with your competition?
2. What one word do your customers (and potential customers) use when they first express an interest in asking for your help?
3. When a potential customer first starts talking with you, what’s the one think they could say that would convince you that they’re a serious customer?
Questions are differentiators. Marketing is what brings customers to you so you can help solve their problems and fill their most important needs. Ask yourself the right questions, or work with someone who knows how to ask those questions, and you’ll be more successful at achieving your goals.
Practice makes perfect. We ask lots of clients lots of questions every week. Taking the time to think of, and then ask the right questions makes Informer Messages on hold most effective.